Comparison
FollowUP vs Unitty (Unitty.io)
Unitty (unitty.io) is a Georgian company that localizes and implements the Zoho ecosystem in Georgia. FollowUP is a proprietary Georgian-built AI CRM platform - not a third-party reseller.
Pick FollowUP if you want a proprietary AI platform built for the Georgian market. Pick Unitty if you have already chosen Zoho and need a Georgian implementer.
Feature Comparison
| Feature | FollowUP | Unitty |
|---|---|---|
Proprietary platform (not reseller) | ||
AI Employee (Georgian NLP) | ||
Official WhatsApp Business API | ||
Unlimited users | ||
BOG / TBC bank integration | ||
Comment AI / Dark Posts monitoring | ||
Single fixed price Unitty - billed against Zoho tiers | ||
Georgian support in Tbilisi | ||
Zoho app marketplace | ||
14-day free trial |
Table reflects publicly available information as of May 2026.
Frequently Asked Questions
How does FollowUP differ from Unitty?
FollowUP is a proprietary AI-driven CRM built for the Georgian market. Unitty is an official Zoho partner/implementer - the product is Zoho; Unitty provides setup, training, and support.
Why does it matter that Unitty resells Zoho while FollowUP is proprietary?
Owning the platform means features are tailored to Georgia (BOG/TBC integration, Georgian NLP, local workflows), the roadmap is in our hands, and pricing is single-tier rather than Zoho dependent.
Unitty pricing vs FollowUP pricing?
Unitty resells Zoho pricing ($14-$40/user/mo) plus implementation fees and Georgian support. FollowUP Starter is 379 GEL (~$140/mo) with unlimited users, support and setup included; the AI Employee is added via the separate AI package (1,249 GEL/mo).
Unitty AI capabilities vs FollowUP?
Unitty uses Zoho Zia AI - analytical and English-only. FollowUP AI Employee replies to customers in Georgian on WhatsApp/Instagram, processes voice notes, analyzes comments - operational AI, not just analytics.
Can I migrate from Zoho/Unitty to FollowUP?
Yes. We run free migration from Zoho: contacts, deals, accounts, custom fields, history. The process takes 5-7 business days.
Which has the official WhatsApp Business API?
FollowUP has the official Meta WhatsApp Business API - broadcasts, templates, AI auto-reply. Zoho/Unitty WhatsApp typically requires extra setup and often third-party bridges.
Other comparisons
Ready to try FollowUP?
14-day free trial. Full feature access, Georgian support.