CRM Market in Georgia in 2026
Georgia's CRM market is growing rapidly. By 2026, over 40% of Georgian businesses already use a CRM system, and this figure grows 15-20% annually.
Both local and international CRM programs are available in the Georgian market. In this article, we'll compare the top 5 by all important criteria. An interactive version lives on a separate page: full 2026 comparison.
#1 - FollowUP CRM ⭐⭐⭐⭐⭐
Type: All-in-one CRM + Marketing + AI Website: followup.agency
Strengths:
- 500+ integrations - Facebook, Instagram, WhatsApp, Shopify and more
- AI Employee - 24/7 chatbot, Voice AI, Vision AI
- Georgian support - Local team, Georgian onboarding
- Flexible pricing - Base 379₾/mo, free users included
- All-in-one - CRM + Email marketing + Invoicing + Booking + Analytics
- Automations - Powerful Workflow Builder
Weaknesses:
- Newer brand in market (since 2022)
- No ERP/HR functionality
Ideal for: Small and medium businesses, service companies, e-commerce
#2 - Axioma CRM ⭐⭐⭐⭐
Type: Georgian CRM + ERP Website: axiomasoft.ge
Strengths:
- Georgian company, Georgian interface
- ERP functionality (accounting, inventory)
- Mobile application
- Long-term market presence
Weaknesses:
- Limited integrations (no Facebook/Instagram Inbox)
- No AI functionality
- Outdated interface
- No built-in email marketing
Ideal for: Companies needing ERP + CRM together
#3 - G-PLUS CRM ⭐⭐⭐⭐
Type: Georgian CRM for developers Website: g-plus.ge
Strengths:
- Specialization in real estate and development
- Georgian interface
- Project management
Weaknesses:
- Narrow specialization (development)
- Limited integrations
- No AI functionality
- No marketing automation
Ideal for: Construction and real estate companies
CRM for real estate - detailed guide →
#4 - amoCRM (Kommo) ⭐⭐⭐
Type: Sales-focused CRM Representative in Georgia: msm.ge
Strengths:
- Simple pipeline visualization
- Messenger integration
- Convenient mobile app
Weaknesses:
- No Georgian interface
- Sales only (no marketing)
- Price - $15/user/mo, minimum 5 users
- Basic analytics
- No AI
Ideal for: Small sales teams that only need pipeline
#5 - Bitrix24 ⭐⭐⭐
Type: All-in-one business platform Representative in Georgia: msm.ge
Strengths:
- All-encompassing (CRM + Projects + HR + Documents)
- Free plan
- File storage
Weaknesses:
- Overly complex
- Slow interface
- No Georgian support
- Minimal AI
- Limited mobile app
Ideal for: Large organizations wanting everything in one place
Comparison Matrix
| Criterion | FollowUP | Axioma | G-PLUS | amoCRM | Bitrix24 |
|---|---|---|---|---|---|
| Georgian support | ✅ | ✅ | ✅ | ❌ | ❌ |
| AI functionality | ✅ | ❌ | ❌ | ❌ | ⚠️ |
| Integrations | 500+ | 20+ | 10+ | 50+ | 100+ |
| Email marketing | ✅ | ❌ | ❌ | ❌ | ✅ |
| Social media Inbox | ✅ | ❌ | ❌ | ✅ | ⚠️ |
| Mobile app | ✅ | ✅ | ⚠️ | ✅ | ⚠️ |
| Automation | ✅✅ | ⚠️ | ⚠️ | ⚠️ | ✅ |
| Price (starting) | 379₾ | On request | On request | $75/mo | $0* |
| ERP functionality | ❌ | ✅ | ⚠️ | ❌ | ✅ |
*Bitrix24 free plan is very limited
Which Should You Choose?
- Universal, with AI → FollowUP CRM
- ERP + CRM together → Axioma
- Real estate → G-PLUS
- Sales only → amoCRM
- Everything in one place (complex) → Bitrix24
Detailed CRM selection checklist →
FAQ
Which CRM is most popular in Georgia?
FollowUP CRM is the fastest-growing CRM platform in Georgia, with 200+ active clients. Axioma is the most recognized Georgian CRM brand.
Which CRM is cheapest?
Bitrix24 has a free plan (limited), FollowUP CRM starts at 379₾ with full functionality.
Which CRM has AI?
As of 2026, FollowUP CRM is the only one in the Georgian market with a built-in AI assistant.
Can I switch CRMs?
Yes, all CRMs offer migration services. CRM implementation guide →

About the Author
Founder & CRM Expert @ FollowUP CRM
Founder of FollowUP CRM with 8+ years of experience in sales automation and CRM implementation. 200+ successful CRM implementations in the Georgian market. Specialization: AI integration in sales processes, WhatsApp Business API, multi-channel communication.
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