CRM for Real Estate
The real estate business is one of the most competitive in Georgia. A CRM system is your weapon for winning in competition.
Why Does a Realtor Need CRM?
Problems Without CRM:
- ❌ Leads getting lost in Excel
- ❌ Missing meetings
- ❌ Forgetting client follow-ups
- ❌ Chaotic transaction management
- ❌ Incorrect commission tracking
Solution with CRM:
- ✅ All leads in one place
- ✅ Automatic reminders
- ✅ Systematic follow-up
- ✅ Transparent pipeline
- ✅ Automatic reporting
FollowUP for Real Estate
1. Lead Management
Facebook and Instagram Integration - All messages in one inbox
80%+ of citizens look for apartments on Facebook. FollowUP automatically captures all leads and AI answers initial questions.
2. Property Management
Custom Pipeline - For each property:
- New property
- Photo shoot
- Published
- Showings
- Negotiation
- Closed
3. Client Database
360-degree view on each client:
- What type of property they're looking for
- What budget they have
- Which neighborhoods they prefer
- History of previous showings
- Communication history
4. Automatic Follow-up
AI Employee:
- Sends new property offers
- Reminds clients periodically
- Answers questions 24/7
Real Case Study: Realtor Zaza
Situation: Zaza - individual realtor in Tbilisi
Problems before FollowUP:
- Leads in Excel
- Missed follow-ups
- Lost clients
- 2-3 deals per month
Results with FollowUP (after 3 months):
- All leads in CRM
- 100% follow-up rate
- 0 lost leads
- 6-8 deals per month (+150%)
Which CRM Features Does a Realtor Need?
| Feature | Why? |
|---|---|
| Facebook/Instagram Inbox | 80%+ of leads come from here |
| WhatsApp Integration | Direct client communication |
| Pipeline Management | Track properties and deals |
| Task Management | Meetings, showings, deadlines |
| AI Responses | 24/7 initial responses |
| Mobile App | Work from anywhere |
Conclusion
The real estate market is becoming increasingly competitive. CRM is no longer a luxury, it is a necessity.
FollowUP - designed for the Georgian real estate market.
FAQ
Which CRM is best for realtors in Georgia?
FollowUP is the best CRM for Georgian realtors because it has Facebook/Instagram integration and Georgian support.
How much does CRM cost for realtors?
FollowUP base package costs 379₾/month and includes CRM, Facebook/Instagram Inbox (free), contacts, and deals. AI Employee is additional 1,249₾/month.
About the Author
Founder & CRM Expert @ FollowUP CRM
Founder of FollowUP CRM with 8+ years of experience in sales automation and CRM implementation. 200+ successful CRM implementations in the Georgian market. Specialization: AI integration in sales processes, WhatsApp Business API, multi-channel communication.
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