Full Marketing Stack in One Platform - UTM, CAPI, WhatsApp, Email and SMS

The typical "dollar-stack" in 2026

Many Georgian businesses think about marketing like this:

And we haven't yet counted:

• Time spent maintaining integrations
• Data duplication
• Separate analytics windows
• Breakages when one sync fails

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FollowUP - everything in one platform

FollowUP ships with:

Marketing arsenal

• Email Campaigns - HTML builder, drip, A/B, deliverability tracking
• SMS Campaigns - personalization, Georgian carriers, opt-out
• WhatsApp Business API (official) - broadcast, chatbot, calls
• Live Chat on site - operator routing

Attribution stack

• UTM / click ID capture - fbclid, gclid, ttclid, msclkid + all utm_*
• Meta CAPI - server-side Lead/Purchase events
• Google Ads Enhanced Conversions for Leads - offline conversion upload
• Ad Manager module - ad-level ROAS down to specific creative

Automation engine

• Visual workflow builder (drag-and-drop)
• 30+ triggers, 50+ actions
• Conditional branching, time delays, working-hours logic
• Custom webhooks to any external service

CRM core

• Contacts, Pipelines, Tasks, Calendar, Invoices, Reports

All in one database, one login, one maintenance surface.

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Why "one platform" matters

1. Unified data model

A lead comes in from a Facebook ad, fills the form, receives a WhatsApp template, opens an email, books an appointment, pays - every event lands on the same record. Reporting is instant, segmentation is real.

In 5 separate tools that would be 5 separate records to join manually.

2. True real-time automation

Zapier automation often waits 1-15 minutes per run. In FollowUP - seconds. "Lead in → SMS in 5 sec → if opened, WhatsApp template" - full cycle in 30 seconds.

3. Attribution accuracy

When CAPI/Enhanced Conversions live in the same CRM where the sale is created - attribution is perfect. With external tools - sync delay, mismatch, lost events.

4. Pricing simplicity

One fixed price, not 7 separate subscriptions. Our Premium is 879₾/mo - standard module stack. CAPI and advanced setup priced separately (one-time + support).

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What level of automations we run

Real client examples:

Real estate agency - Facebook ad → chatbot → qualification (budget, location, timeline) → auto-routes to broker specializing in that area → 3 days no-reply → SMS → 7 days → email with new listings matching their criteria.

Clinic - online booking → calendar slot → WhatsApp confirmation → reminder 24 hours before → after visit NPS survey via SMS → 3 month recall campaign.

E-commerce - abandoned cart → email in 1 hour → WhatsApp template (10% code) in 24 hours → SMS in 3 days → after purchase CAPI Purchase event to Meta → Smart Bidding optimizes → cross-sell email in 30 days.

B2B SaaS - demo request → calendar booking → confirmation email + WhatsApp before demo → proposal after demo → 3 days no-reply → personalized email → onboarding sequence after contract.

All these workflows built in FollowUP, without external tools.

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Operations + Marketing - together

Many think marketing automation is just marketing. In reality the automation that changes a business is often operational:

• Even lead distribution to operators
• Auto task creation by SLA
• Escalation if no action in 24h
• Auto-generation of financial documents
• Appointment reminders (3 separate channels)
• Internal report to manager every morning

We build complex workflows that fuse operations and marketing into one flow. In Zapier this would be a long-term maintenance nightmare.

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Conclusion

If you're a business just starting to build a marketing stack - don't go down the "separate tool per function" path. Cost grows exponentially, while the complexity of unifying data grows geometrically.

Book a demo - we'll show real workflows and quote you a precise price for your setup.

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FAQ

Can't I just use Zapier?

You can - for simple scenarios. For complex multi-condition workflows Zapier becomes expensive (per-task pricing) and slow (delays). FollowUP's native engine is real-time and limit-free.

Can I migrate from Mailchimp?

Yes - contacts, segments, campaign history migration is a standard process for us.

What about my existing Twilio?

Possible - FollowUP can webhook into any external SMS provider. Or use native Georgian carriers.

What if I want to add a separate tool later?

Open architecture - webhooks, API, Zapier compatibility - remains available. You can make FollowUP the center and bolt on anything around it.

What's the difference between a CDP and a CRM?

A CDP (Customer Data Platform) unifies behavioral data across channels for analytics. A CRM focuses on the sales flow. FollowUP covers both functions in a single database.

Which Lead Scoring model works?

Hybrid - explicit (activity, budget) + implicit (engagement, recency). In FollowUP weights are configurable; the AI Decision Maker auto-tunes quality.

What is a drip campaign?

An automated series of pre-scheduled emails/SMS sent on a timeline after a trigger (e.g. 7-day welcome series).

What is a win-back campaign?

A series re-engaging inactive contacts (90+ days). Usually 3 steps: reminder → discount → "we miss you" personal outreach.

What is DOI (Double Opt-In)?

The user fills a form, then clicks a confirmation link in an email. Recommended for GDPR; positively impacts deliverability.

What are SPF / DKIM / DMARC?

DNS-level email authentication standards. Together they prevent spoofing and improve inbox placement. FollowUP setup configures them automatically.

What is a deliverability rate?

The share of emails landing in inbox (not spam or bounce). 95%+ is good, 98%+ excellent.

SMS short code or long code?

In Georgia mostly long codes (regular numbers). Short codes (e.g. 95XX) are priced separately; FollowUP supports both depending on carrier.

What is HLR Lookup?

A telecom query verifying a number is active before sending. Reduces bounces and wasted SMS spend.

What is a conversion window?

The time window (e.g. 7-day click, 1-day view) during which a conversion is attributed to an ad. Meta default - 7d-click + 1d-view.

What is multi-touch attribution?

A model where credit for one sale splits across multiple touchpoints (first-touch, last-touch, linear, time-decay). In FollowUP you can view any model.

How much quantitative data is attached to a lead?

70+ fields: source, UTM, click ID, browser, device, geo, session length, page views, score, lifetime value, last activity, custom fields.

MQL vs SQL - what's the difference?

MQL - qualified by marketing (form fill + score threshold). SQL - confirmed by sales (budget, decision-maker, timeline). FollowUP pipelines support these statuses natively.

No cookie consent - can workflows still run?

Yes - server-side data (form submission, CRM event) works regardless of consent. Only client-side tracking (Pixel, GA4) requires permission.

Which KPIs to measure in month one?

Lead volume, CPL, response time, MQL→SQL conversion, channel mix (WhatsApp vs Email vs SMS open/click). 30 days is enough to set a baseline.

What's the max broadcast frequency?

WhatsApp - depends on Meta's tier (1k → 10k → 100k → unlimited per 24h). Email - with IP warming, 10k-50k/day to start. SMS - by carrier capacity.